Ramadan is always have a big campaign for some company, especially Dekoruma, a leading end-to-end Home & Living platform in Indonesia. 

So my friend, Saiful Anwar who is creative head at Dekoruma approach me to help him create digital ads for their ramadan campaign called “Ramadan Berkah” which there is a lot promo and discount furnitures that can make your home more beautiful.

The goals is, tell the customer that almost every day Dekoruma have promo at ramadan. And not only that he want the audience know that when you order furniture at Dekoruma the delivery is fast and customer it’s not complicated to install the things, because it’s arrived at your home with with all installed.

Their target audience is for millennials who married, and it’s aligned with their “Japandi Concept”. It’s minimalistic, rustic and clean.

Then i come with some fun stories.

Imagine when you newly married, then your parents in lay come to your home. With a bad, old interior and furniture. Then your parents in lay sit on the couch, suddenly the couch broke, make the parents in law angry. It’s realy bad, right ?

All that things can be tackled if you buy at Dekoruma. It’s fast, simple and yes.. A lot of promo, everyday at ramadan.

See the concept that i make ?

Newly married millenials have some problem with their houses. The furniture price is to high, and it’s really hard to find good quality furniture in a good price. Then another problem is you wanna show of good things to your parents in lay if the come to your home, and yes most of parent in law come to house suddenly.

With this concept i have a Problem, and I create a question “how to tackle the problem”, finished with the answer “Dekoruma is a fast, simple and lot of promos”

That’s the key, after the problem, you must create a question, don’t direct to answer. So customer can fell the relatable of the stories with them.

Here the video for dekoruma ramadan campaign