Everal Radin
You can call me Ev.
For the last 8+ years, I’ve been diving into the creative and tech world, taking on different roles. I’ve led teams to create impactful brands and products for companies. My journey reflects a passion for excellence and a dedication to delivering meaningful results. Let’s create something awesome together.
The Career Story
From pirating design software and now I subscribe to it every month.
Once upon a time in the creative world, I kicked off my career at Tokopedia, making cool motion graphics. The big deal? We won the Google Ads Awards in 2017! Picture high-fives, confetti, and a dash of digital magic.
Next stop, Venuerific, the big venue booking website in Singapore. As a Creative Supervisor, I was the captain of creativity – videos, branding, graphics, you name it. The highlight? We gave Venuerific a swanky new look with a rebranding and website redesign. It was like giving it a makeover fit for a digital queen!
But wait, there’s more! I moonlighted as a Freelance Creative Director at Konotasi (the coolest creative hub in town), playing creative matchmaker with big brands. Picture me juggling ideas and colors like a circus performer – chaos, but the fun kind!
Last but not least, the grand finale at KlikDokter. Here, I became the User Interface Lead, steering a product design team to make icons, illustrations, and animations for KlikDokter and Hallobumil. It was like being the DJ of visuals – making sure everything sounded (or looked) just right.
And that, my friend, is the story of my career – a journey filled with wins, makeovers, and a truckload of creativity. From the digital adventures of Tokopedia to the creative chaos at Venuerific, the Konotasi creative director, and the visual DJ booth at KlikDokter, each chapter added a splash of color to my career canvas. The adventure continues, with pixels, clicks, and a whole lot of fun! 
Visions & Goals
Of course i have it…
Vision of Elevating Brand Identity
My vision as a Creative Director is to bring a fresh perspective to brand identity, creating a visual narrative that resonates with the target audience. I aim to craft designs that not only capture attention but also establish a strong and memorable brand presence. By leveraging creative storytelling and visual consistency, I aspire to elevate the company’s image, making it instantly recognizable in a crowded market.
Goals
- Develop a cohesive and distinctive visual identity that aligns with the company’s values and mission.
- Implement a design strategy that enhances brand recognition and recall.
- Create a versatile design system to maintain consistency across various platforms and touchpoints.
Vision of User-Centric Product Innovation
My vision for product design revolves around prioritizing user needs and enhancing their overall experience. I aim to lead a team that crafts products reflecting a deep understanding of user behavior, ensuring that functionality and aesthetics work seamlessly together. By fostering a user-centric approach, I intend to contribute to the company’s success through the creation of innovative, market-leading products.
Goals
- Conduct user research to gain insights into target audience preferences and pain points.
- Implement design thinking methodologies to ideate and prototype user-friendly products.
- Continuously iterate on designs based on user feedback and evolving market trends.
Vision of Cultivating a Collaborative Creative Culture
My vision extends beyond individual creativity to fostering a collaborative and inclusive creative culture within the team. I believe that a diverse and collaborative environment breeds innovation. By encouraging open communication, cross-functional collaboration, and a positive work atmosphere, I aim to lead a team that thrives on collective creativity, ultimately delivering exceptional results for the company.
Goals
- Nurture a collaborative workspace that encourages the exchange of ideas and feedback.
- Promote diversity and inclusion within the creative team, fostering a range of perspectives.
- Establish a mentorship program to support professional growth and development among team members.