Everal Radin
You can call me Ev.
For the last 8+ years, I’ve been diving into the creative and tech world, taking on different roles. I’ve led teams to create impactful brands and products for companies. My journey reflects a passion for excellence and a dedication to delivering meaningful results. Let’s create something awesome together.
The Career Story
From pirating design software and now I subscribe to it every month.
My journey in the creative world kicked off at Tokopedia, where I first dove into the world of motion graphics. The big highlight? Being part of a team that snagged the Google Ads Awards in 2017. It was a moment filled with excitement, and celebration for the team.
Then came my role as Creative Supervisor at Venuerific, Singapore’s top venue booking platform. Here, I took the lead on everything creative branding, videos, graphics, the works. The standout moment? Guiding a rebrand and redesign that gave Venuerific a whole new vibe. It was like giving the platform a digital makeover, turning it into a more vibrant, user-friendly space.
I also jumped into freelance work as a Creative Director at Konotasi, where I collaborated with some top-tier brands. Imagine a mix of brainstorming, color palettes, and it was challenging but wildly fun!
And finally, my latest adventure brought me to KlikDokter, where I’m the User Interface Lead. Alongside my team, I’ve been crafting icons, illustrations, and animations for KlikDokter and Hallobumil, curating a visual experience that clicks with users.
That’s the story so far—one creative chapter after another, each packed with its own set of challenges, wins, and plenty of creative spirit.
Visions & Goals
Of course i have it…
Vision of Elevating Brand Identity
My vision as a Creative Director is to bring a fresh perspective to brand identity, creating a visual narrative that resonates with the target audience. I aim to craft designs that not only capture attention but also establish a strong and memorable brand presence. By leveraging creative storytelling and visual consistency, I aspire to elevate the company’s image, making it instantly recognizable in a crowded market.
Goals
- Develop a cohesive and distinctive visual identity that aligns with the company’s values and mission.
- Implement a design strategy that enhances brand recognition and recall.
- Create a versatile design system to maintain consistency across various platforms and touchpoints.
Vision of User-Centric Product Innovation
My vision for product design revolves around prioritizing user needs and enhancing their overall experience. I aim to lead a team that crafts products reflecting a deep understanding of user behavior, ensuring that functionality and aesthetics work seamlessly together. By fostering a user-centric approach, I intend to contribute to the company’s success through the creation of innovative, market-leading products.
Goals
- Conduct user research to gain insights into target audience preferences and pain points.
- Implement design thinking methodologies to ideate and prototype user-friendly products.
- Continuously iterate on designs based on user feedback and evolving market trends.
Vision of Cultivating a Collaborative Creative Culture
My vision extends beyond individual creativity to fostering a collaborative and inclusive creative culture within the team. I believe that a diverse and collaborative environment breeds innovation. By encouraging open communication, cross-functional collaboration, and a positive work atmosphere, I aim to lead a team that thrives on collective creativity, ultimately delivering exceptional results for the company.
Goals
- Nurture a collaborative workspace that encourages the exchange of ideas and feedback.
- Promote diversity and inclusion within the creative team, fostering a range of perspectives.
- Establish a mentorship program to support professional growth and development among team members.